Story of the Strawberry Milk

Last month’s Sydney trip was pretty cool and I clicked way too many pictures. This one was one of my favourite shots:

It naturally tells a story without needing additional context. Some people would call this a Documentary Photograph. Before getting into the graphic treatment, I’d like to talk about the photo itself.

I have been very intentional in representing things in the frame here. Firstly, I wanted the kid to feel much smaller and helpless in this composition. That’s why it’s been shot with the camera way above eye level, looking down upon the scene. The harsh sunlight, strong floor, bigger-than-life furniture, it all helps. The stance he sat in was cherry on top!

Secondly, the pinks. I just love how his hoodie matches with the drink and how the pink fluid slowly slips out of the frame into the unknown. Having such a strong composition already, I barely had to think of the graphic treatment.


The Poster

In this poster, I literally exaggerated what the photograph already told me. Pushed the furniture to be even more ‘daunting’, accentuated the pinks and hardened the shadows to create drama.


Inza Galaxies | Business Card

I always wanted to make a business card for myself. You’d be surprised how many people still love and prefer printed cards. And of course, personal branding is the hardest endevour for any designer. You have to search your soul, know thyself and attain enlightment to get to a rough draft.

So, here is where I am at right now:


The Observable Universe

Inspiring type design at Queen Vic Market! Its giving wabi-sabi, maximalist, post-modern core.


The Unknown

Listened to a podcast episode of the late architect B.V Doshi while reading about Le Corbusier’s work. Doshi says, “India is a place where you become more aware when you cross the road” and then he asks:

Does an architecture have a form that is designed by theory or convention or something which is rooted in the place?

This is so interesting. It got me thinking- how can such chaotic awareness be manifested in a form of a structure?


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